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Driving D'Addario's pre and post-production processes, Bellow focuses on crafting, refining, and elevating creative initiatives, igniting inspiration within the youth culture and enriching Singapore's artistic sphere.

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D'Addario, originating in Italy, is a renowned music company. It has a legacy of crafting premium strings and accessories for various instruments. Combining tradition with innovation, its products are prized by modern musicians for exceptional quality. This longstanding commitment has established D'Addario as a respected and globally sought-after brand.

  • Pre production - Creating a storyline and detailed storyboard while scouting for location for the shoot

  • Production - Filming and managing

  • Post production - Editing and ensuring all videos are up to standard

  • Final Cut Pro

  • Adobe After Effects

  • Adobe Premiere Pro

Plexxie commissioned us to collaborate on a campaign for D'Addario, where we provide pre, during and post production service for their official website, encompassing ideation, storyboarding, and editing. 


Our work includes artist features, interviews, branding, and product video, aimed at elevating brand awareness among musicians and highlighting the company's product quality and excellence


More than 150k views on Instagram

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